Unlocking Limitless Possibilities...The Meta-Innovation Matrix - Humility without the ego - a Portal to Clarity - Gen UI & UX

We have delivered Scenario Planning using a systems thinking approach for Start-Ups & organizations such as Shell, ABB and Rolls Royce . Other notable organizations using these processes include General Electric, the Singapore Government , NASA, Unilever, Harvard Business School, and the University of Birmingham on my MBA Innovation and Entrepreneurship course.

"John understands better than most - the hidden implications of Complex Adaptive Systems, his training and insights are invaluable."
Professor Max Boisot. Advisor to CERN, taught at Birmingham University and Esade Business School.

"John wrote and taught on our main MBA programme - Systems Thinking, Entrepreneurship and Innovation,
it was mandatory for All of our students. Professor Jonathan Michie, Director, Birmingham Business School.

"The process is genius and provokes new solutions, finding hidden, previously unseen and powerful insights."
Dr. Allan Samuel, Business Development and Chief Scientist, Shell Global Solutions.The Meta-Innovation Matri

Conscious Leadership
Every Decision you make - realigns your trajectory...

Systems Intelligence
Strategic Imagination Skills -
Mental Fluidity, Scenario Planning, Intuitive Strategy.
Innovation Matrix -
Meta-Level Insights, Iterative Flows, Cross-Functional Teams.
Harnessing AI to align with human values - Integrating Generative User Interaction (Interface).



We apply Systems Thinking and Emotional Intelligence through the Innovation matrix to support evidence-based decision-making. Our methodologies tested within Fortune 100 companies are now available to recognised institutions and governments that prioritise integrated Education, Health Economic and Wellbeing strateeies. These frameworks for long-term social resilience and human development. We have taught Enhanced Intuition for scientists and Leaders to solve difficult problems. The combination of Logic and Intuition are very powerful


The Horizon Praxis Movement - Turning your Vision into Reality. In an era defined by unprecedented challenges and breathtaking possibilities, the world stands at a crossroads. Global education systems are struggling to keep pace with change. Healthcare faces mounting demands from aging populations and rising inequalities. Wellbeing - physical, emotional, and societal - has become a pressing priority for humanity. The Horizon Praxis Initiative is more than a Think Tank - it's a do tank. We redefine what is truly possible beyond current constraints. We have been privileged to work with Global Leaders who understand what a more progressive future means.



Horizon Praxis energises as the advanced Leadership model, expanding it through human wisdom and ethical consciousness, embracing and harnessing AI.

In the world of Scenario Planning, the question isn't whether intuition is better than logic, but how their union forms an unbeatable strategy. Scenario Planning - The Innovators Journey... turning ideas into reality, skills# - enabling capacity for Innovation and Entrepreneurial Success implicitly and explicitly by providing behavioral insights that help to see a clear strategic path that brings everyone on board." Dr Allan Samuel, Scientific Officer and Business Development Shell Global Solutions.
“John’s ‘Creativity for Competitive Advantage’ course was mandatory for All of our students on our main MBA programme” Professor Jonathan Michie, Former Director, the University of Birmingham Business School. Economist and Professor of of Innovation at University of Oxford.
“The only people we wouldn’t recommend John Rainford to are our competitors.” David Jarvis, MD, Procase, Business International
“Thanks for the exciting workshops on creativity and innovation, very powerful!!!” Nicola Heron, Sheffield Executive, Induction for MBA programme
“John’s course is life-changing! Hamdi Derwaki, Birmingham Business School, MBA student.
“I highly recommend John’s course, if you want to get a competitive edge in business.” Hirofumi Kimishima, Birmingham Business School.
“The answer is there to all our problems, we just need to look at them with different lenses. For me this course is the future of learning, the next Big thing in leadership” Afzal Shah, Director, Upriser Talent

"The Meta-Innovation Matrix process helps enormously with our Ambitious Business Challenges, that incorporates new patents, new business models and the subsequent marketing and launch of a start-up company, Shell Global Solutions. This process is genius & provokes new solutions, finding hidden, previously unseen and powerful insights." Dr Allan Samuel, Shell Global Solutions.

We were privileged to work alongside Peter Senge (The Fifth Discipline) at Shell (Houston and Amsterdam) on Scenario Planning that incorporated an effective cultural change - though our role (as Innovation Consultants) was with the technology and business leader teams >developing new patents and business ideas incorporating 50 year business plans and back-casting - that included cultural shifts to help to prepare leaders with future 'systems thinking' and adaptable working practices. We helped to develop their vision, (through an Awakened Leadership and new thinking approach) this helped to instigate, market and launch a Start-up Research company for Shell called Shell Global solutions. It is now estimated to be worth $10 billion.

We worked with scientists at Motorola (HQ) in Chicago to help with (cell phones) marketing culture, innovation and commercialization. Their technical and marketing challenges to consumers - a fun but challenging experience, where creative thinking, a new mindset, first principals and business forward planning was important. This was after the Iridium debacle. They were more receptive to new ways of working. It led to new products, more patents and new business models, more importantly we contributed to a compassionate and progressive Foresight Leadership culture. The phone section was shortly afterwards sold to Google at a substantial profit.


Our work with PhDs Quantum Physicists with First principles - holds a fascination for Science, the curious student and the truly enlightened Educator through Complex Adaptive Systems.

Affectionally called 'O Captain my Captain' by his students on the MBA programme...based on the film by Robbie Williams - called the 'Dead poets Society.'

"John ran our Entrepreneurship and Innovation MBA course. His Creativity for Competitive Advantage programme that utilized the Innovation Matrix was mandatory for All of our MBA students." Jonathan Michie, Director, University of Birmingham, currently, Professor of Innovation and Knowledge Exchange at the University of Oxford.
and ethical consciousness mergise adapive decision making , Our tested within by scientific Ge